The Consumer Council of Fiji (CCoF) is an independent statutory body established under the Consumer Council of Fiji Act -1976 (Cap 235). The Council, as a watchdog protects the rights and interests of consumers by promoting a fair and just delivery of goods and services.
The Consumer Council is primarily an advocacy organization, conducting rigorous research and policy analysis on key consumer issues. CCoF’s insight into consumer need is a powerful tool for influencing decision-makers to bring about change. The Council protects the vulnerable groups such as rural poor, physically and mentally challenged, children and women by identifying and articulating the policy issues that are of importance to the consumers.
Empowering Consumers.
The trusted go-to consumer movement, which enhances consumer welfare and stakeholder engagement to influence policy decision making.
The Council is committed to achieving positive change for consumers.
As a small organization with limited resources, the Council plays an active role as a catalyst and facilitator for positive change in the marketplace in a professional, impartial and ethical manner. The Council independently represents the voice of all consumers in Fijithrough advocacy, independent submissions, mounting campaigns and engaging with multisectoral partners. Key areas include:
C – We have the utmost CARE for consumers’ views, expressions and their right to protection.
A – We are ACCOUNTABLE to all stakeholders and our vision and mission.
R – We are committed to strengthening our RELATIONSHIP with our stakeholders.
E – We strive for EXCELLENCE in all aspects of our work.
Campaign fearlessly to change the policies and practices that adversely affect consumer interests; Maintain a highly disciplined result-oriented focus that maximizes impact for consumers; Maintain objectivity in resolving consumer complaints without fear or favor; and Build a strong financial management and sound operating procedures.
The Consumer Council of Fiji (CCF) is a statutory body established under the Consumer Council Act (Cap 235). The Council, as a watchdog protects the rights and interests of consumers by promoting a fair and just delivery of goods and services. First and foremost, the Consumer Council is an advocacy organization, conducting rigorous research and policy analysis on key consumer issues. CCF’s insight into consumer need is a powerful tool for influencing decision-makers to bring about change. The Council protects the vulnerable groups such as rural poor, physically and mentally challenged, children and women by identifying and articulating the policy issues that are of importance to the consumers.3.2 Board members are appointed by the Minister for Industry and Trade for a term or terms as the Minister may determine.
The Chairperson of the Council reports to the Minister. The Board of Directors appoints the Chief Executive Officer to lead and manage the Council affairs within the legal framework and by maintaining high ethical standards.
From corporate governance perspective, a Board Charter is in place that sets the rules and procedures within which the Board functions.
Section 6 of the Consumer Council Act stipulates the functions of the Council. The Council is required to do such acts and things it considers necessary or expedient to ensure that the interests of the consumers of goods and services are promoted and protected. These functions include: Advising the Minister on such matters affecting the interests of the consumers; Making representations to the Government or to any other person/organizations on any issues affecting the interests of consumers; Collecting, collating and disseminating information in respect of matters affecting the interests of consumers; Supporting or maintaining legal proceedings initiated by a consumer, where such support is deemed necessary; Conducting research and investigations into matters affecting consumers; Advising and assisting consumers on matters affecting their interests; Co-operating with any person, association or organization outside Fiji having similar functions and becoming a member of or affiliate to any international organization concerned with consumer matters; and Soliciting and accepting for the purposes of the Council any money, land, or other property from the Government, any local authority, public body, organization, or person by way of grant, subsidy, donation, gift, or otherwise.
The Consumer Council Act1976 was amended in 1992 by Decree No 23. The amendment deleted a few key functions of the Council to promulgate the “Trade Standards and Quality Control Decree 1991”. Whether the amendment decree reduced the specifically listed functions to prevent the CCF from actually carrying out these functions is a matter of legal interpretation. As long as the amendment does not prohibit the carrying out of the three functions, the general power of the Council can be invoked to continue to carry out research, and/or examination or testing of goods and services, and receiving and acting on consumer complaints. The overriding function is to ‘do all such acts and things that it may consider necessary or expedient to ensure that the interests of consumers of goods and services are promoted and protected’ [s6 (1)]. The 1992 amendment to the Consumer Council Act seems to be redundant as consequential amendments were not made to the Act.
1. Campaigns, Information & Media Division
To empower consumers with knowledge and information to bring about reforms in policy and practice that adversely affect consumer interests.
2. Alternative Dispute Resolution & Consumer Advisory Division
To assist consumers in resolving complaints through alternative dispute resolution,advisory services and legal representation.
3. Research & Policy Analysis Division
To identify and undertake broad-based and complaints driven research on key consumer protection legislations that promote and protect consumer interests through necessary policy changes.
The Council is divided into three departments, each with its own distinguished function. These are:
CAMPAIGNS, INFORMATION & MEDIA – To empower consumers with knowledge and information to bring about reforms in policy and practice that adversely affect consumer interests.
ALTERNATIVE DISPUTE RESOLUTION & CONSUMER ADVISORY – To assist consumers in resolving complaints through alternative dispute resolution, advisory services and legal representation.
RESEARCH & POLICY ANALYSIS – To identify and undertake broad-based and complaints driven research on key consumer protection legislations that promote and protect consumer interests through necessary policy changes.
Since its establishment following the introduction of the Consumer Council of Fiji Act 1976, the Council has now become a household brand name in Fiji, giving rays of hope to Fijian consumers whose rights have been violated in the marketplace. As per the Consumer Council of Fiji Act 1976, the Council has powers to do such acts and things it considers necessary or expedient to ensure that the interests of the consumers are promoted and protected. These include:
Ms. Baleilevuka is a seasoned educator, business leader, and community advocate with over four decades of experience in education and leadership. She holds a Bachelor of Arts in English Language, Literature, and Education from the University of the South Pacific and began her career as a teacher before rising to become Principal and Chief Operations Officer at Freebird Institute Ltd.
Ms. Mereseini is the Founding Principal of Namaka Public Freebird Institute and has served in various leadership roles including at Ba Provincial Freebird Institute. Her expertise spans educational leadership, youth development, and entrepreneurship. She currently serves as a board member and Secretary of the Fiji Indigenous Business Council and has been a long-serving board member for FRIEND Fiji.
A passionate advocate for women, youth, and faith-based initiatives, she is a certified Christian Worker and Evangelism Trainer. Her dedication to service, education, and community empowerment continues to positively impact lives across Fiji.
Ms Elizabeth Algar has proven value as a strategic advisor with multidisciplinary groups, a visionary and servant leader with over 15 years combined senior executive experience in corporate services, strategic management, MSME coaching & mentoring, education, aviation and human resources development. Her current corporate services portfolio includes managing strategic, finance, HR development & recruitment, asset, general administration, and property management. As a consultant, Elizabeth has completed projects for Palladium, Cardno, IUCN, iTaukei Affairs Board, RFMF and the Ministry of Education to name a few.
She holds a Masters in Business Administration from USP and is also an Australian qualified trainer and chef. Elizabeth previously worked at International Red Cross, Australia-Pacific Technical College (APTC), and Fiji Airways. Her board memberships have included Chairperson for Nasinu & Nausori Town Councils. Ms. Elizabeth inspires to be a role model to aspiring women leaders who like her will step out in faith and be an amazing leader in her spheres of influence.
Mr. Raj, aged 54, is based in Nadi, operating as an independent consultant and adviser, working in areas relating to business development, planning, trade, investment, capacity building and reforms. His portfolio of clients covers private sector operators, and regional and non-government organisations in supporting growth for targeted impactful results.
Early in his career, he worked as a civil servant with the Bureau of Statistics and later joined the Fiji Trade and Investment Bureau where he also served as the Secretary to the Board. He has worked as a Director and Trade Adviser at the Pacific Islands Forum Secretariat, and was appointed the Pacific Islands Representative to the ACP Group of States and the European Union (EU), based in Brussels, Belgium to assist with the negotiation of the now ‘Samoa Agreement’.
Mr Raj has a multi-disciplinary qualification from Canada, Fiji and France – a Masters in development economics, with first degrees in economics, management and information systems.
Ms. Naevo is a community leader, event specialist, and development advocate with over 20 years of experience in tourism, events, design, and grassroots initiatives. She holds a Bachelor of Spatial Design from Auckland University of Technology, a Trade Certificate in Graphic Design (distinction), and is pursuing a Professional Diploma in Business Management at USP.
Ms. Elizabeth has worked with leading hotel brands such as Sheraton, Hilton, and Marriott, and played a key role in managing large-scale events, including the 2019 ADB Annual Meeting in Fiji. Her expertise spans logistics, revenue generation, and stakeholder engagement.
Beyond her professional work, she is deeply involved in community empowerment. She leads women’s farming initiatives, youth sports programs, and cultural revival projects in Nawaka and Solovi. She also co-founded the Eteni Rukunirara Youth Rugby Club.
Her passion for service, leadership, and community development brings valuable insight and dedication to the Board.
Ms. Ali is a financial and governance professional with over 15 years of experience. She currently serves as the Group Financial Controller for Fiji Fish Marketing Group and its entities. A Certified Practicing Accountant Australia (CPA) and the Australian Institute of Company Directors (AICD), Anabel holds an MBA and a BA in Accounting and Public Administration from the University of the South Pacific.
Passionate about community development, Anabel chairs the Board of Habitat for Humanity Fiji and is a Trustee and Board member of WOWs (Kids) Fiji. She has held numerous board roles across public and non-profit sectors and was honored with the Prime Minister’s National Youth Award as a Community Champion. Ms. Anabel is a Leadership Fiji alumni and a committed advocate for streamlined governance in both the private and public sectors.
Mr. Deo is the Founder and Director of the Pacific Recycling Foundation and Director & CEO of Waste Recyclers Fiji Ltd, with over 20 years of experience in business management, sustainability, and community advocacy. Educated in Business Administration at Cambridge International College, he holds multiple international diplomas in accounting and business.
He has led transformative recycling initiatives across Fiji and the Pacific, including the “I Recycle Hub” and “Recycling on the Go” programs. He has provided regional mentorship in Tonga, Vanuatu, and the Cook Islands and serves as Secretariat for the Pacific Recyclers Alliance.
His past roles include Operations Manager at the Fiji Women’s Crisis Centre, where he now serves on the Board of Trustees. A published author, his novella “Amma…a frail wooden door” gained national recognition in 2012.
Mr. Amitesh is committed to inclusive environmental solutions, youth empowerment, and social justice, making him a respected leader in both the environmental and community development sectors.
Ms. Rakatia is a seasoned professional with a background in commerce, public administration, and community leadership. She holds a Bachelor of Commerce from the University of the South Pacific and is completing a second degree in Law. Her training spans accident investigation, OHS, ERP systems, and web design.
She served as Board Secretary for the iTaukei Affairs Board (2016–2019), focusing on change management. She has worked as a consultant with the Native Land Commission, TLTB, and Mineral Resource Department, and contributed to hotel risk management with Vesi Security.
Her deep commitment to service is evident in over a decade of voluntary work, including with the Soqosoqo Vakamarama in Naitasiri and Nadroga, water committees in Tikina Tuva and Malomalo, and the St John Association of Fiji in finance and HR.
Ms. Mereoni brings a strong understanding of indigenous governance, policy, and grassroots development—making her a valuable voice for traditional and contemporary leadership.
Chief Executive Officer
Manager Campaigns, Information and Media
Manager Finance and Administration
Senior Research Officer
Manager Alternate Dispute Resolution
Regional Coordinator Labasa
Research Officer
Assistant Research Officer
Complaint Management and Data Entry Officer
Consumer Officer
Consumer Helpline Officer
Human Resource and Training Officer
Assistant Admin Officer
Receptionist, Clerical and Administrative Officer
Assistant Finance Officer
Executive Officer
Regional Coordinator Lautoka
Assistant Consumer Officer - Lautoka Office
Consumer Officer - Labasa Office
Assistant Consumer Officer - Lautoka
Consumer Officer - Lautoka Office
Campaigns Officer
Media Officer
Senior Media Officer
Project Officer
Assistant Consumer Officer - Labasa Office
Research & Debt Management Advisory Officer
Assistant Consumer Officer
Senior Consumer Officer
Graduate Attachee
On 15 March, 1962, US President John F. Kennedy delivered a historic address to the US Congress in which he outlined his vision of consumer rights. This was the first time any politician had formerly set out such principles.
“Consumers by definition include us all, ” Kennedy said in his Congressional statement. They are the largest economic group , affecting and affected by almost every public and private economic decision. Yet they are the only important group…whose views are often not heard”
Over time, the consumer movement has developed this vision into a set of eight basic consumer rights which now define and inspire much of the work CI and its members do:
The right to satisfaction of basic needs – To have access to basic, essential goods and services: adequate food, clothing, shelter, health care, education, public utilities, water and sanitation.
The right to safety – To be protected against products, production processes and services which are hazardous to health or life.
The right to be informed – To be given the facts needed to make an informed choice, and to be protected against dishonest or misleading advertising and labeling.
The right to choose – To be able to select from a range of products and services, offered at competitive prices with an assurance of satisfactory quality.
The right to be heard – To have consumer interests represented in the making and execution of government policy, and in the development of products and services.
The right to redress – To receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods or unsatisfactory services.
The right to consumer education – To acquire knowledge and skills needed to make informed, confident choices about goods and services, while being aware of basic consumer rights and responsibilities and how to act on them.
The right to a healthy environment -To live and work in an environment which is non-threatening to the well-being of present and future generations.
This set of eight consumer rights now guide the campaign and policy work of CI and consumer organizations in the world over.
Critical Awareness – the responsibility to be more alert and questioning about the price and quality of goods and services we use.
Action – the responsibility to assert ourselves and act to ensure that we get a fair deal. As long as we remain passive consumers we will be exploited.
Social concern – the responsibility to be aware of the impact of our consumption on other citizens, especially the disadvantaged or powerless groups whether in the local, national or international community.
Environmental Awareness – the responsibility to understand the environmental and other consequences of our consumption. We should recognize our individual and social responsibility to conserve natural resources and protect the earth for future generations.
Solidarity – the responsibility to organize together as consumers to develop the strength and influence to promote and protect our interest.
A well-functioning market economy needs educated consumers with the power to influence the market through their rational decisions when confronted with choice. Informed consumers are able to assert themselves in the marketplace, which in turn influences the behaviour of traders, pushing them to be voluntarily compliant with consumer legislation. Only through being informed can consumers gain the benefits of a well-functioning market economy. And in order to be informed, consumers must receive timely and accurate information. This information must be brought to consumers through as many mediums as possible to ensure maximum reach and effectiveness
Mobile units are cost effective means by which the Council can reach out to consumers who would otherwise not be able to access its services due to distance or transportation costs. The mobile units ensure that Council services are accessed directly thus increasing its reach and footprint. The Council also conducts market surveillance and trader visits in the respective areas where the information booths are set up.
Consumer education should begin in early childhood to cultivate positive consumer attitudes and help youths develop independent thinking. This is especially important because more and more traders are targeting youths in advertising campaigns. Furthermore, many emerging consumer issues, such as data safety online, impacts young consumers who spend large amounts of time on social media and the internet. Educating school students on their rights and emerging consumer issues is important to ensure that unscrupulous traders do not swindle them. To do this, the Council actively seeks opportunities to visit schools and educate students on their rights and responsibilities.
Products and services in the modern world are constantly evolving to take into account the ever-growing needs of consumers. Unfortunately, the speed of this innovation can have a negative impact on consumer rights. This is because many products and services are in the hands of consumers before their consumer impacts are fully known. This lack of information on consumer rights with regards to new products is a cause for concern, even for the most informed urban consumers. Rural consumers are susceptible to greater risks simply because they may not have access to the most up-to-date information on consumer trends. Therefore, the Consumer Council of Fiji focuses on reaching as many villages and communities as possible in both rural and maritime areas. Community visits allow accessibility of Council Services and information in the most remote communities and ensures that they are not disadvantaged by distance.
The Council conducts rigorous research on consumer policy issues to stay ahead of emerging trends in the marketplace. This research must then be communicated to stakeholders and consumers. Workshops give the Council an avenue to impart this information. Over the years Council has partnered with several organizations such as the Department of Youth and Sports, Ministry of Education, Fiji National University, Catholic Women’s League, the Fiji Disabled People’s Association etc to conduct workshops on various consumer topics and issues. The topics covered in these workshops have moved from the role of the Consumer Council, consumer rights and responsibilities, towards emerging problems that consumers face in their day to day living.
Talkback shows have also proven to be effective for the Council’s campaign on consumer rights, responsibilities and critical consumer issues. The Council has made arrangements with radio and television stations to ensure that it has got slots available to speak on topics which are in the interest of consumers. Talkback shows also all the Council to reach to hundreds and thousands of Fijians who can use this platform to directly communicate or raise any consumer related concerns.
Social media is continuously evolving and as such, the Council is evolving with it. Using platforms such as Facebook, Twitter and now Instagram, the Council has been able to reach consumers around the Country and overseas. This platform is used for disseminating consumer advisories and alerts. Since these platforms are interactive, it allows the Council to receive consumer complaints and provide timely responses to queries.
The Council also has an in-house production team which looks after audio/video production as well as basic graphics. The team also creates relevant content to be placed in various communications materials in English, Hindi and iTaukei in order to suit the language needs of consumers.
Contact the Council if you would like us to visit your community, village or school to create awareness, to set up a mobile unit or to conduct workshops. You may reach out to our Campaigns team at 9716263.
In a joint effort to empower and protect consumers, especially the disadvantaged and marginalised ones, the Consumer Council of Fiji, with the support of the European Union, launched the Community Consumer Advisory Group (CCAG) on the 25th of June 2014 in Suva.
The group, which has a voluntary membership representing rural, remote areas of the country, will act as the Council’s eyes, ears and voice on the ground.
The Council has identified seven representatives from Savusavu, Taveuni, Nasinu, Lautoka, Rakiraki, Labasa and Levuka to be part of the CCAG.
If you would like to be a part of our tireless group of volunteers as the Council’s eyes and ears within your community, you can express your interest to the email eo@consumersfiji.org
CCAG Representative - Lautoka
CCAG Representative - Nasinu
CCAG Representative - Rakiraki
CCAG Representative - Taveuni
CCAG Representative - Savusavu
CCAG Representative – Labasa
CCAG Representative - Levuka
Today’s fast paced and diverse economic environment makes it imperative for consumers to be assertive in the market place in order to ensure that they get their money’s worth. In instances consumers are not assertive, the unscrupulous players in market place may exploit this ‘passive’ nature of consumers in order to profiteer at their expense. Hence, the Consumer Council of Fiji habitually reminds consumers of their responsibility to take Action – the responsibility to assert ourselves as consumers and act to ensure that we get a fair deal. This is based on the premise that as long as we remain passive consumers, we will be exploited.
How can consumers exercise their responsibility of action?
Consumers can exercise their responsibility of Action by letting businesses know when they are dissatisfied with their products and services. This is done by lodging complaints either directly with the business or the Consumer Council of Fiji…read more
Apart from using the dedicated Mobile APP, Consumers can now raise complaints directly from this website by clicking on the Button given below.
The Council maintains rigorous research practices on important issues affecting consumers. The Council through its research provide evidence based submissions to government and policy makers to effectively develop strategies for appropriate intervention and redress. Evidence based research also assists in advocacy for behavioral change amongst consumers and traders. In addition to research, the Council also conducted regular market surveillance to keep business practices in check.
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The Consumer Council of Fiji is a full member of Consumers International (CI), the international federation of consumer organizations based in London. The Council has been a member of CI since 1989 and is the only consumer group in the South Pacific that is actively involved in CI’s international activities on consumer rights and interests.
The Council is a member of COPOLCO – the Committee on Consumer Policy of the International Organization for Standardization (ISO)
The Council’s status as the statutory representative of consumers in Fiji has made it an important partner or stakeholder in various Fiji consultative and policy-making bodies. The Council is often consulted by policymakers and industry groups on matters affecting consumers in Fiji.
The Consumer Council of Fiji provides for a dynamic, progressive and career building work environment and has a track record of molding young minds through exposure to a vast array of industries, sectors, organizations and other stakeholders.
The Council, on a need basis, frequently allows for university students and new graduates to work as a volunteer or attaché. Interested individuals can submit an expression of interest to join any of the teams below:
Get exposure to writing press releases, liaising with media agencies, writing newspaper articles, conducting campaign work, community awareness sessions, workshops with business houses and project management.
Individuals with qualifications or progress towards qualifications in journalism, law, literature, language, public relations and other relevant fields are encouraged to apply.
Submit your interests to eo@consumersfiji.org
With the Alternative Dispute Resolution Division, individuals will gain experience handling consumer complaints, conducting investigations, market surveillance, facilitating mediation and consumer advisory.
Individuals with qualifications in law, economics, business administration and other relevant fields are encouraged to apply.
Get valuable experience handling service-related consumer complaints, conducting market surveillance, minor and major researches on consumer issues, policy submissions and project proposals.
Individuals with qualifications in law, economics, business administration, public health, environmental health and other relevant fields are encouraged to apply.
Get acquainted preparing financial statements, dealing with human resource matters and other administration duties.
November 7, 2025
