Anchor pricing is a prevalent marketing strategy used by retailers to influence consumer perception and purchasing decisions. By establishing a high reference price, or “anchor,” businesses can make their actual selling price seem more attractive. While this technique can be beneficial, it is important for consumers to understand its implications fully, including their rights and […]
In a concerted effort to address the pressing issues surrounding food security, nutrition, and sustainable agriculture in Fiji, the Consumer Council of Fiji, Dikoda and WorldVeg – with support from the Australian Center for International Agricultural Research (AIAR) has launched a project dubbed PIC More Veg. About the Project PIC More Veg is a visionary […]
In the field of customer service most professionals will tell you that there is an implicit pact between skilled professionals and their clients, formed on the principles of trust, competence, and the unwavering commitment to a duty of care. However, recent cases at the Consumer Council of Fiji shed a disconcerting light on the experiences […]
In an age where social media is flooded with health trends and miracle products, the Consumer Council of Fiji continues to uncover instances of unsubstantiated claims surrounding the health benefits of different herbal based products. This phenomenon is not unique to Fiji but is part of a global trend where unscrupulous marketers exploit the allure […]
In an interconnected world, where virtual friendships flourish and social interactions transcend physical boundaries, digital spaces have become a breeding ground for sophisticated scams that prey on unsuspecting individuals, and Fiji is no exception. This feature sheds light on the alarming rise of online scams, drawing from a recent case in Labasa, where a retiree […]
As the clock strikes midnight and the calendar flips to a new year, it’s the perfect time to reflect on the past and set intentions for the future. While personal goals often take centre stage, it’s equally important to consider resolutions that can positively impact our daily lives as consumers. From fostering sustainable habits to […]
As the joyous season of festivities approaches, the Consumer Council of Fiji extends a thoughtful invitation to consumers across the nation to embrace a more financially savvy approach to the celebrations. In recent years, it has become a common narrative for individuals and families to resort to loans, dipping into savings, and incurring debt to […]
Strong winds, heavy rain and thunderstorms. YES – the cyclone season is once again here and the onus is on consumers to ensure they remain protected in terms of safety and spending. Fiji is no stranger to cyclones and while the majority of Fijians were fortunate enough to remain unscathed from Tropical Cyclone Mal earlier […]