Chicken in Abundance

20/12/2013 08:11

Chicken is a must on most consumers’ shopping list during Christmas shopping and end-of-year festivities. As a cheaper alternative to other more expensive imported meat, most households buy a lot of chicken during the Christmas holidays as part of the menu for parties and functions normally held during this time of the year.

The Council regularly monitors chicken prices and availability to ensure that consumers are properlyadvised and that suppliers and traders are made aware of any anomalies in supply and prices.

On chicken availability, our latest surveys in Suva, Lautoka and Labasa show that most chickensizes and types are available in abundance in most supermarkets.

The Council’s monthly price survey of chicken has seen more decreases than increases in price when comparing January and December prices. The surveys are done every second Tuesday of eachmonth and covers selected major retailers in Suva, Lautoka and Labasa. The surveyed prices are“normal prices” and does not cover specials or promotions that retailers provide on ad hoc basis(mostly on Thursdays, Fridays and weekends) or prices of chicken in small shops.

The Council notes that chicken prices vary between supermarkets and consumers can shop around for good prices especially when these outlets are within walking distance. For example twos upermarkets within walking distance of each other were selling Crest No.12 chicken for $12.50 and $12.95, a difference of 45cents. Consumers can save money if they spend some time surveying prices in supermarkets before making purchases. It is advisable not to spend their grocery money inone supermarket, but spread their shopping, looking for the best prices.

While the Council’s surveys show Rooster chicken to be generally cheaper than Crest, it must be stressed that prices will vary a lot, that is, in some retail outlets, Crest may offer a better price.

Consumers are advised to purchase chicken when it is on special, especially on Thursdays, Fridays and weekends.

The Council wishes to commend the two local suppliers – Crest and Rooster for ensuring that thereis adequate supply of chicken in the market during this festive season.