Be a Smart Gold-shopper

20/04/2016 10:01

It’s that time of the year when a number of consumers will be investing in gold jewellery to mark Labh Pancham, an auspicious day in the Hindu calendar, celebrated for prosperity. Also, given that we are approaching the wedding season when many will be spending massively on gold jewellery for the bride and the groom and others in the family. Therefore, it becomes crucial for consumers to know what they are spending their money on considering consumers have been duped by some unscrupulous traders who sold 14ct gold and gold plated jewellery as 22 ct gold. There have been cases where consumers have seen discolouration of the jewellery or have their wedding rings turning black few weeks after the purchase.

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